My scope of work
UX discovery > Site map > Schematics > Wireframes > Full mobile-first web design > Full WP DIVI build > Video production > Brand collateral updates and asset refresh
In 2019 I went to Atom Packs offering to make the promo video above for free, just because I really wanted to help them grow. I've since worked with them as their freelance designer on so many things, including their website, brand updates and video productions.
Atom Packs already had a website, but it was too complicated for users to find the right backpack for their needs. With so many features and specs to customise, users needed a clear pathway to their perfect backpack.
The legacy website
When customers landed on the old website, they were presented with just a list of all the packs in each size and capacity. Smaller packs had closer shots making them look larger, and there was no consistency in the visual language or customer journey.
First Atom Packs website
Developed site map
Top: All wireframes
Bottom: Annotated desktop wireframes for the pack configurator and checkout bag
Global header and footer
Pack comparison module
Product description page
The future for Atom Packs