L’Oréal - Vichy Mag
My scope of work
UX discovery > Site map > Schematics > Content strategy > Wireframes > Full mobile-first design
I joined L’Oréal as a freelance UX/UI Designer to revamp the Vichy Mag blog. I conducted stakeholder interviews, gathered insights and built empathy from unpacking all of the feedback, personas and audience research to begin making improvements on the blog UX as well as the design.
Vichy Mag already existed with a very simple blog which just had a few basic articles. But, it was a dead end in the customer journey. Users would reach the Vichy Mag blog from the main Vichy website, but there was no way to purchase relevant products from the blog or get back to the shopping experience and vice versa.
I created the following UX Design Principles document to collate all of the CX and audience collateral while scrutinising it against competitor case studies, my UX process and a solid content strategy to find solutions to the problem and report back to the stakeholders.Download UX Principles .pdf
Case study competitor audit from the UX Principles doc
Vichy Mag landing page
Global elements kit
Quick view modal
Vichy Mag article template