My scope of work
Notebook design and development > Branding > Logo design > Product testing > Photography > Copywriting > Marketing > Motion graphics > Video production > UX discovery > Full mobile-first web design and build
I started Thrunotes in 2020 after the PCT. I instantly became a founder, inventor, marketer, and developer. It feels amazing to have my own company developing my own product that people can take on their adventures.
Water tank photography: Simon Allen
Every notebook I tried on the trail would either fall to bits after just a few hundred miles or would get completely soaked in the smallest showers. I couldn't find anything on the market which was compact, lightweight, ultra-strong and targeted at hiking.
So, I got to work and started sketching ideas for the notebooks and the branding.
Other waterproof notebooks easily tear
Bound with pencil holder
Flip corners and layout
More detailed layout
Singer sewn bind
Creating the ligature
A logo icon
The initial ideas
Calendas: Grown up
Bould: Ligature try
Bould: Flip U
Adding colour and motion
For video content such as how-to's and durability tests I wanted to create a logo animation that would explore the ligature and its directional device as well as making it jolly, happy, bright, and approachable.
Exploring shape and colour
Further development in spreads
Trying different colour schemes
After selecting yellow and blue for a bright and cheerful colour scheme which is easy to spot I began sending proofs to various printers, selecting different waterproof substrates and binding techniques to test.
Synapse + Saddle stitch
Synapse + Wirobound
XE + Saddle stitch
Yupo + Incorrect settings
Testing the final proofs
After trial and error and plenty of testing in the field I found the right printer and the right substrate.
Synapse was cheap, but not very good quality and you couldn't recycle it. XE was okay, but the weight required would emboss through the other side when written on. Eventually I chose YupoBlue, a high quality, fully recyclable waterproof substrate designed to be printed on HP Indigo digital press. The most eco-friendly digital press on the market.
The physical proofs and testing
Thru: For thru-hiking
Explore: For any adventure
Blaze: Lined pages
Sketch: Clean pages for drawing
The entire collection
Thrunotes needed a website which would make it easy for customers to choose the right notebook for them and the brand's sustainability principles needed to be highlighted to appeal to the audience.
These problems were successfully solved by communicating the manufacturing process through video and story telling. Customers mentioning these attributes of the business in their reviews, posts, and tweets became key indicators that the correct messaging was coming across.
The final website designs
The future for Thrunotes