The Trail Hunter - Offering the best tips and inspiration for hiking around the world
An incredible journey
I started my YouTube channel back on 2017 and now it has over 13,000 subscribers, over 1,500,000 views and is growing fast. I've created the brand, grown my audience and built a website offering the best tips and inspiration for hiking around the world.
On this page all of the design, creative, UX/Ui, branding, video and marketing has been created, shot, edited and built by me in my spare time and is definitely my little baby. So I hope you enjoy.
Educate users about The Trail Hunter, what it is and it's offering. Get them excited about hiking, world travel and exploring on foot and direct them to the best gear on the market to help them connect with the natural world.
Using this strategy across every page and every section of each page it's possible to create a consistent UX which serves the user at each stage of the journey.
Every bit of content
These schematics take on the strategy and deliver the most relevant content to the user at the right time and place.
I'm actually still thinking hard about the logo. To me, the channel's personality is only just coming through and I don't know if the brand has even baked yet. This logo is just a well-typeset placeholder until I feel confident in a new design.
The favourites icon for the website. Quick and simple iteration of the logotype.
Text and image
I want the visual language to be bold, but understated. Not shouty, but natural and wonderful. The text is punchy, but the imagery tells a story and gets us thinking about the great outdoors.
Fully responsive Ui kit
Once I had a site map nailed and all the pages were ready in a schematic format I then decided to dive straight into the design phase and put together the Ui kit.