PERSONAL PROJECT


The Trail Hunter - Offering the best tips and inspiration for hiking around the world


An incredible journey

I started my YouTube channel back on 2017 and now it has over 2,000 subscribers, over 100,000 views and is growing fast. I've created the brand, grown my audience and built a website offering the best tips and inspiration for hiking around the world.


The creative

On this page all of the design, creative, UX/Ui, branding, video and marketing has been created, shot, edited and built by me in my spare time and is definitely my little baby. So I hope you enjoy.


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THETRAILHUNTER.COM

My best videos

Motion graphics

Audiences

Hiking novices

Gear nuts

Long distance hikers and experts

User types

Researchers

New users

Current users and followers

Strategy

The ultimate goal

Educate users about The Trail Hunter, what it is and it's offering. Get them excited about hiking, world travel and exploring on foot and direct them to the best gear on the market to help them connect with the natural world.

Using this strategy across every page and every section of each page it's possible to create a consistent UX which serves the user at each stage of the journey.

Site map

Create attention
Create relevance
Convince
Convert
Care
Journey

Schematics

Every bit of content

These schematics take on the strategy and deliver the most relevant content to the user at the right time and place.

Fully responsive Ui kit

Once I had a site map nailed and all the pages were ready in a schematic format I then decided to dive straight into the design phase and put together the Ui kit.



What's this for?

  • Elements
  • Colours
  • Typography
  • Type setting
  • Component redesign within the WordPress theme
  • Layout
  • Global elements

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CV

More about me

ROCKET FUEL

Why hire me?

I have a strong understanding of what’s involved in taking an idea and turning it into a tangible product.

My clients

Ranging from startups to global enterprises, my clients push the boundaries of innovation and excellence in design, technology and engineering.